Before I ever launched a business, I worked with national brands like Disney, Snap-on Tools, Anheuser-Busch, and Walmart. I developed a deep understanding of operations, sales, and customer service from hands-on experience working with a large manufacturing brand.

In 1995, my husband Eric and I co-founded United Cable Direct, which we scaled into a multi-million dollar local satellite TV business with over 30,000 residential customers. I managed a $200k+ marketing budget and managed campaigns across TV, radio, print, directories and events. My strategic approach consistently drove growth and customer acquisition.

Our team grew to over 50 employees, including a 30+ person sales team operating across two states. We developed every process ourselves, from marketing, client acquisition and retention to vendor relationships and internal tracking systems. I collaborated with software vendors to advise on building systems we needed to track payments, measure performance, and scale.

In 2015, while still actively running United Cable, we launched Rokit Social to help fellow business owners who were struggling with marketing. As our reputation grew, so did our focus, and we eventually created two specialized divisions: RokitREI Marketing, focusing on real estate investors and
Funeral Marketing Team, dedicated to funeral providers

I sold United Cable in 2023, but the lessons learned over nearly three decades of ownership still guide everything I do today.